Topic: "Proposal Professional as Journalist" or "Moving Forward with or without Business  Development Insights"

Frequently in small organizations, proposal development professionals are faced with generating responses to Federal or private-sector solicitation documents without having detailed insights from business development or capture management staff regarding the customer’s mission, operational environment, relevant technologies, or governance framework. In fact, don’t even expect to have these insights hand-delivered to you. Becoming a “proposal journalist” will help you to get smart on your own, surmount these hurdles, and contribute to an increased probability of winning (Pwin). There is a plethora of Web-based resources available to build your customer- and technology-specific competencies and confidence. This is not to say that you can Google your way to sustained proposal success. Nonetheless, through mining relevant public-domain plans, white papers, handbooks, analyst reports, and congressional testimony, you can gain an amazing amount of insight, as well as ideas for graphics concepts. Honing your skills as an information miner will yield significant proposal-applicable dividends. Applying a Think-Draw-Write methodology to what you learn will help you to become much more self-sufficient as a proposal professional. 

Dr. Robert Frey will return as our guest speaker. Register today!